As of May 2020, we are thrilled to unveil our refreshed brand identity- a new name, new logo, and new website as a part of an extensive rebranding initiative. The updates show the evolution of our company since its founding in 2016. Transiting from AsiaCollect to Flow, this name change is a part of Flow’s strategy targeted to redefine effective credit management.
Over the last few months, we have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. It’s a major milestone for the company. A unique opportunity for the brand to become synonymous with the technology powering the revolutionising of debt collection in Asia.
The new brand is more than just cosmetic changes. Flow signifies an evolving positioning as a market leader, ethical, credible and tech-driven collection partner and illustrates our growing ambition in the market. While this is a significant change, our core beliefs haven’t changed. Unwavering commitment to our values, our investors and our core philosophy remains the same- promoting ethical debt collection and improving financial literacy in underserved economies in Asia.
Since 2016, Flow has achieved growing recovery rates and consumer engagement through its AI-powered automation and customer-centric collections strategies. Understanding consumer behaviour is the key driver for effective debt recovery. This personalised approach is not only making a positive impact on a neglected industry, but also empowering close to 2.8 million borrowers represented in the portfolios.
In the spirit of rebranding, we will continue to commit to our clients and provide the same, or better, level of professionalism you have experienced. We would also like to take the opportunity to thank our loyal business partners for your trust and camaraderie. Without you, this would not be possible.
This year has been challenging for everyone and we are not even at the half-year mark yet. As the impact of COVID-19 pandemic continues, the importance of teamwork and emphasis on community spirit cannot be any more reiterated. By implementing advanced technology with customer-centric processes, this is a leap to humanise debt collection. Especially in distressed times like these, we will continue to strive to prove that the collections market in Asia can be transformed by placing consumers first.
Tomasz Borowski (Co-founder & CEO)